Hitsby is a Toronto-based media company dedicated to championing breakout storytellers who traditionally have not had a seat at the table.

We combine their unique perspectives with our industry expertise, development resources, and an inclusive creative environment to craft bold, fresh, premium content for audiences worldwide.

BRINGING LIFE
TO STORIES

Our properties are developed by unique, smart, cheeky creatives, for an equally diverse, intelligent, and bold global audience.

It is with intention that we partner with new voices, advocate for inclusivity throughout the development-to-production cycle, and set accessibility as table stakes for our work.

The stories we tell aim high beams
down under-lit roads.

The stories we tell proudly and loudly demand attention.

The stories we tell are destined to be formatted and imitated.

The endgame:
bringing life to these stories.

TEAM

Andrew is an award-winning development executive, series creator, and Executive Producer of The Squeaky Wheel, Hitsby’s first production. In his former role as a network executive for AMI-tv, Andrew launched and led the independent production business unit, overseeing the development and production of over 30 shows, culminating in 9 industry awards. Some recent highlights include developing and commissioning the documentary series Employable Me, winner of the Canadian Screen Award for Best Factual Series (2022) and the Banff World Media Festival Rockie Award for Best Lifestyle Series 4 years in a row (2018-2021). Andrew was also Executive Producer for the podcast/TV series What Happened to Holly Bartlett, one of Oprah Magazine's “12 True-Crime Podcasts That Will Give You Goosebumps”.
Andrew is also recognized as an industry leader of advocacy for accessibility and authentic representation of people with disabilities in the media. In 2017, his universal design method for making media accessible to blind, partially sighted, and sighted audiences received the FCC Annual Chairman’s Award for Advancement in Accessibility, and today it is taught in schools and deployed by production companies across Canada. He is the Founding Director of the Disability Screen Office, a mentor to emerging media producers, and is a speaker on content development and media accessibility.

[ IMDB ]

ANDREW
MORRIS

LAURA
JABALEE JOHNSTON

Laura is a seasoned producer with over a decade of experience championing authentic storytelling and transparent leadership. She most recently served as General Manager of Find Your Fun, a Wizards of the Coast company, where she led the mobile-gaming studio and navigated the Canadian business unit through massive organizational change.
Prior to that role, as Secret Location’s Director of Business Affairs, Laura drove the Emmy award-winning studio’s integration into and subsequent spin off from its parent companies, eOne and Hasbro. Her leadership extends back to her time at Bizable Media in its establishing years, working alongside company founders and with high-profile clients like ICF Films (Saving Hope, Burden of Truth), Halfire Entertainment (Alias Grace), and Redcloud Studios (Future History).
A seven-time jury member of the T.O. Webfest and a proud co-organizer of the Feminist Debaters fundraising series, Laura often consults on web series in development and independent theatre productions.

[ IMDB ]

Michelle is a Canadian writer and producer known for her work in documentary and TV development. She made headlines as the first openly disabled showrunner of a Canadian docuseries, Breaking Character before becoming lead story producer for CBC's hit docusoap PUSH . Her latest project, The Squeaky Wheel: Canada, is a Disabled news satire blurring the lines of fact and fiction, poking fun at the absurd and ableist world we live in. Michelle is an advocate for inclusive storytelling, consulting, and leading workshops in disability storytelling and accessibility.

[ IMDB ]