HITSBY IS a Toronto-based media company, working with the best people in the biz to produce bold, contemporary, unapologetically premium content.
bringing life
to stories
Our properties are developed by unique, smart, cheeky creatives, for an equally diverse, intelligent, and bold global audience.
It is with intention that we partner with new voices, advocate for inclusivity throughout the development-to-production cycle, and set accessibility as table stakes for our work.
The stories we tell aim high beams
down under-lit roads.
The stories we tell proudly and loudly demand attention.
The stories we tell are destined to be formatted and imitated.
The endgame:
bringing life to these stories.
Team
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Andrew is an award-winning development executive, series creator, and Executive Producer of The Squeaky Wheel, Hitsby’s first production. In his former role as a network executive for AMI-tv, Andrew launched and led the independent production business unit, overseeing the development and production of over 30 shows, culminating in 9 industry awards. Some recent highlights include developing and commissioning the documentary series Employable Me, winner of the Canadian Screen Award for Best Factual Series (2022) and the Banff World Media Festival Rockie Award for Best Lifestyle Series 4 years in a row (2018-2021). Andrew was also Executive Producer for the podcast/TV series What Happened to Holly Bartlett, one of Oprah Magazine's “12 True-Crime Podcasts That Will Give You Goosebumps”.
Andrew is also recognized as an industry leader of advocacy for accessibility and authentic representation of people with disabilities in the media. In 2017, his universal design method for making media accessible to blind, partially sighted, and sighted audiences received the FCC Annual Chairman’s Award for Advancement in Accessibility, and today it is taught in schools and deployed by production companies across Canada. He is the Founding Director of the Disability Screen Office, a mentor to emerging media producers, and is a speaker on content development and media accessibility.
[ IMDB ]
ANDREW
MORRIS
laura
Jabalee johnston
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Laura is a seasoned producer with over a decade of experience championing authentic storytelling and transparent leadership. She most recently served as General Manager of Find Your Fun, a Wizards of the Coast company, where she led the mobile-gaming studio and navigated the Canadian business unit through massive organizational change.
Prior to that role, as Secret Location’s Director of Business Affairs, Laura drove the Emmy award-winning studio’s integration into and subsequent spin off from its parent companies, eOne and Hasbro. Her leadership extends back to her time at Bizable Media in its establishing years, working alongside company founders and with high-profile clients like ICF Films (Saving Hope, Burden of Truth), Halfire Entertainment (Alias Grace), and Redcloud Studios (Future History).
A seven-time jury member of the T.O. Webfest and a proud co-organizer of the Feminist Debaters fundraising series, Laura often consults on web series in development and independent theatre productions.
[ IMDB ]
yvonne
felix
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Yvonne is an award-winning artist whose focus has been driven by the intersectionality of technology and disability in the arts. They incorporate the landscape of access and lived experience into their approach as a consultant and advisor, with over 25 years in the fields of art, technology, and storytelling. Yvonne is a sought-after film and television story consultant and speaker with a variety of screen credits in both scripted and unscripted genres, including the CTV original drama series, Sight Unseen, the AMI original comedy series, The Squeaky Wheel, the OUTtv/AMI original comedy series, Womb Envy, and others for Canadian and international broadcasters.
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Michelle is a Canadian writer and producer known for her work in documentary and TV development. She made headlines as the first openly disabled showrunner of a Canadian docuseries, Breaking Character before becoming lead story producer for CBC's hit docusoap PUSH . Her latest project, The Squeaky Wheel: Canada, is a Disabled news satire blurring the lines of fact and fiction, poking fun at the absurd and ableist world we live in. Michelle is an advocate for inclusive storytelling, consulting, and leading workshops in disability storytelling and accessibility.
[ IMDB ]
Michelle
Asgarali
Content
The Squeaky Wheel: Canada
Season 1, 8 x 30
AMI-tv
Press
OCT 17, 2024
Sept 27, 2024
June 25, 2024
June 13, 2024
April 23, 2024
Nov 29, 2023
Nov 28, 2023
Sept 8, 2023
June 8, 2023
Contact
*Please note, we do not accept or read unsolicited pitch materials.